This persona is based on my flatmates in my household, and how the added stress of overseeing the bills of any given household could add a lot of unnecessary stress. More importantly, this persona will help me to understand what my users experience in a broader view.
Empathy map gives us an insight into what our users say, thinks, does and feels. It is a snapshot of how our user experiences the problem I am trying to solve, by grouping post-it notes we can get an overview of what kind of problem the user might encounter the most. More importantly, it gives us valuable user insight. This insight will be in the back of my mind throughout my design decisions.
At this stage I have gotten to know my most common user, at this stage I try to dig deeper and sum up my user`s main concerns she is encountering during her day to day life, but more importantly I try to figure out a creative solution for her problems.
This is what i know about my user
Thea is under a lot of stress because of the pressure of being the lead tenant. She feels alone in her shared household when it comes to paying expenses, to make matter worse she always forgets who has paid their share and when, but she hates asking her mates if they have paid because she is shy and find it hard to ask about money. In addition to this, she is on a tight budget. It is therefore essential that she gets her money back on time.
After getting to know Thea, I have concluded that these are her overall obstacles in her daily life.
She feels overwhelmed
Thea feels like the pressure of being a student is more than enough for her. She finds that she is alone when it comes to paying the bills in the house. It is essential that she gets her money back because of her student budget.
She would like an easy way to track her expenses
She is struggling to remember who have paid their share of the bills. She would like to have a notification saying that money has been transferred to her account.
reliving pain with design thinking
She feels alone in her shared household when paying her bills
visually present everyone in her household and how much they are paying. This make her feel like she is not alone
Group related objects near each other.
I believe that this feature will ease her, and her housemates get to contribute as well. This will relieve her stress as a lead tenant
Checking her bank account all the time might be stressful.
have users log in with their bank details, with this data I can display her balance on the platform, and I can display how high her expenses are month to month,
Be credible and trustworthy
Make a good first impression
She might feel less stress when she can easily compare her expenses month to month.
Money is scares so every penny counts. She needs feedback when money gets in her account.
Give her notifications when her housemates pays her.
She does not have to log in to her bank to check her balance.
Features that this user might appreciate
Visualize her housemates and how much each individual within the house pays each month.
Give her full control down to the penny how much she pays each month, and when money goes in and out of her account.
Have a feature that automatically takes out money from everyone`s account within the shared household.
User stories helps me sum up my user`s pain in a clear format.
This helps everyone in the team to see the overall problem in
a clear way, this will be handy when ideating new solutions.
As a lead tenant
I want a way of not nagging my house mates for money that they owe me.
So that I can feel relaxed, and in control of my finances.
Now that I got to know my users and what they need, it is time to sketch out how square it can meet their goals, and how the layout of the design can be useful and easy to use. These sketches drive the design and idea to the best product it can be. Beneath we early designs and brainstorm ideas.
how she might set up a group for her house hold
log in and early home screen sketching
how square it and its ethos can meet the user's goals.
Overview of when money comes in and out of the bank account
creating a community or group
create community and visualize everyone in the household.
We believe these features will meet our users goals:
We want to introduce communities, we picked this name because a household is a community who should contribute equally. In this feature, we want to visualize every house member and how much they pay each month.
Give our users control, after all, it is their money. Achieving this can be done with the help of a notification hub, where expenses and income is tracked on the platform.
We haven't forgotten one of our core pillars when developing this app, which is transparency. Our users would appreciate seeing how much money they are using on the platform month to month.
A sitemap is a great way to get an overview of the information on the platform and see how it all connects. Information structure and correct labeling of information are essential to forge good user experiences. This is a great blueprint when designing the user interface as well.
Now that I have gathered information about my users and what they want it is time to let this information help me make design desitions. This is where wireframes come in, this is a cheap and fast way to try out different solutions to the user's problem.
Create community 1
Create community 2
User flow allows me to map out how much effort the user must go through to perform a task. I tend to do multiple flows throughout the design process, if a common task is done in more than three clicks, I might have to reconsider my design solution. Flows allow me to routinely check if the design solution meets users goals and see if my users are experiencing more pain than necessary.
When I feel that the design solution at hand solves and meets users pain and expectations it is time to design the user interface elements.
What do people think and feel about our idea? To get answers we had to ask the experts, which is our users. In this case, we did not test the user interface or the usability, but we tested the idea as a whole. Did we solve our user's problem?
We decided to enter our idea to a local competition in Brighton, the competition is called "Local genius". It is hosted by Barclays which is one of the biggest banks in the UK.
The Local genius competition is all about giving back to the local community. We felt like our idea was innovative and a fresh take on the current marketplace that needs change. Luckily this is what the judges and other users felt too, Barclays in Brighton crowned us the winner of the competition, this meant that we had the best idea out of the five other ideas. This gave us a spot in London. Where we pitched the Idea to the CEO of Barclays. Read more about our journey here.
It was amazing to see how design thinking could solve real problems for real people. We didn't know where to start when tackling this problem ahead, but thanks to the design process we were able to build empathy and have our users in the back of our mind throughout every decision. Which ultimately lead to a solution that resonated with so many users.
Let's have a chat about how design and empathy can make your users love your product.