SiO is a student union that is struggling to register and onboard new gym members.
Main painpoints for students
Solution and outcomes
A solution that is fully digital and cuts down queue time for users and saves our client for time & money.
What I did
User research, Ideation workshop, wireframes, UI design, design system, scope mvp, user testing.
Digital product designer
We have made it easier to register by cutting down on information, and only showing the essentials.
Log in or create an account seamlessly to cut down time in the registration process.
Putting the keycard in our client's existing app will increase retention.
By letting people register by themselves on their own devices will decrease queue time for our client.
We have added additional payment methods and demystified direct debit.
A well-structured design system allows SiO to scale design in a more consistent and cost-effective way.
This user journey is from our key persona: students with a Norwegian social security number and bank account.
As-is VS to-be journey
Our solution eliminates all of the major pain points for the receptionist and gym members in the onboarding process.
Faster onboarding for new gym members
Cuts costs and time for staff members at the gym
Increased conversion rates
The client came to our office and we went through a workshop to get project alignment.
We want to make a product that makes it easy for students in Oslo to become a gym member. We will achieve this by providing a holistic user experience.
We took a trip to one of SiO`s gyms and observed the receptionist`s workflow to understand where the problems lied.
Low-fi user journey
We got back to the office and sketched out the as-is journey for the receptionist. We then identified some pain-points.
Main pain points - Receptionist
The sign-up process is slow and clunky because of these pain points:
Key findings - Receptionist
The receptionist is using 15 minutes per person when signing people up to the gym. This creates a long queue in the gym.
Overall there is a lot of unnecessary steps in the process, and manual labour.
Main pain points - Students
Through user interviews and questionnaires we have discovered these needs in our user base.
Students experience these painpoints at the gym:
Mini design sprint
After gathering insights we workshop our way into finding solutions that meet our user’s needs.