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Sprint question:

How might we increase engagement for The Verse?


The new design of this newspaper site puts user engagement at the forefront with incentives to interact and contribute to the community.


The creative tab

The creative tab is a place to share your ideas and write articles. You can also view content from certain categories and dive deeper into these categories to subcategories for even more engagement.


Notifications are linked to your account and profile. When viewing another writer’s profile, you can follow them and keep up to date with what they are doing in the following section.

More screens

Design process

Tools and methods used

Size of team




Grade recieved

A+ (86%)

"This looks great!"

- Charlie
Editor in chief at the verse.

"The outstanding aspect of this project is your work process,
using Agile methodology and your approach"

- Dr Liz Guy

Deputy Head Quality Assurance & Enhancement

1. Discovery

The challenge

The challenge of redesigning the verse was to increase engagement within the community, we needed to find a way to easily give users the opportunity to share what they feel like is important or they feel passionate about.

2. Definition


Empathy map

Empathy map gives us an insight into what our users say, thinks, does and feels. It is a snapshot of how our user experiences the problem we are trying to solve.

Christine - user insight

- Christine needs a way to browse for news and articles related to her interests and needs.

- Christine needs a convenient way of searching for keywords that she finds interesting. 

Journey map

I use Journey maps to improve products that already exist. Because I have built empathy for our users, we can tell a story from their point of view. 

Solving for pain

After seeing some pain that Christine is experiencing we were able to give her some design opportunity. We voted on solutions that we believed could relieve the most pain for Christine.

Prioritizing pain

Here we prioritize the different solutions as a team, we make a hierarchy accordingly. Here we have an impact - effort chart. We vote from a strategy, user, and technical view. Which of these solutions will make the most impact with the least effort? This helps us with scoping the project.


3. Ideation

Now that we know our users and what they need, it is time to dive deeper into the business side of the problem. We used a google design sprint 2.0 to solve this problem ahead efficiently with minimal risk.

Voting tree

These are the challenges by hierarchy that we would like to overcome.

Final long term goal:
We will focus on this long term goal for the whole sprint.

Final sprint question:
We will focus on reaching this question for the whole sprint.

Big ideas

Big ideas were about gathering insight thus far and generating ideas of our own. We tried to meet the long term goal and the sprint questions. 

Sprint day 2

Solution sketches

After sketching out the ideas we voted for the final ideas that will bring the most value to the verse.

Winning sketch

This solution sketch is a hub where users can read and write about stories that they feel passionate about. This solution also met the long term goal and the sprint question at hand. 

Sprint day 3

Sprint prototype

With this prototype, our goal was to not test the aesthetics of the site, but rather we wanted to test the user flow and the idea.

4. Solution

Information architecture


User flow - start writing your story

Overall value for the client

Increased engagement within the reader and writer community.

New and user-friendly information architecture increased engagement.

New visual identity and design system that is WCAG approved.

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